Essential

TRIPLE is a cool and colourful combi concept. Like the name indicates, it consists of three layers: a two-layered acetate rim divided by the steel frame, which serves as the third layer. The unique tricolour look opens for very diverse colour combinations; from classic to playful and bold and active.

TRIPLE comes in three different shapes: a female rectangular size 51, a modern sporty rectangular size 53, and a bigger rectangular size 57.

With this launch we add new shapes and colours to the popular concept, DUAL. It is created in Stainless Steel, which allows the handpicked acetates to properly shine through. The duality between the two materials, has given DUAL its name, and the combination leaves a light expression.

For the female we keep on to the wide colour range, but this time in beautiful demi and gradient acetates. The new, round panto comes in solid, fresh colours.

TWIST is feminine, Danish design at its best. The titanium concept may seem simple at first, but take a closer look, and the beautiful, twisted detail on the temple will come into sight. TWIST has a subtle level of detail - refinement without ever being too much.

TWIST comes in three various shapes. The light titanium makes it comfortable to wear, and the acetate end-tips in matching colours complete the feminine look to perfection.

The bigger, the better, and we are proud to welcome this Grand Danios of Danish eyewear design. The masculine and solid concept is simply impossible to overlook and will provide new possibilities for the customers who usually have troubles finding eyewear that is big enough.

Everything is just bigger with GRANDD; from the volume of the acetates, the thickness of the rim, the height of the temples, and the customized 5-barrel hinge that adds even more weight to this sturdy concept.

Get ready to GLOW, because this feminine and colourful acetate concept can light up any day. The custom-made lamination in vertical layers on the front is repeated on the temple tips, and this gives GLOW a complete look.

This concept is defined by the handpicked acetate combinations, which include both gaudy colours and more tone in tone. This combined with four very different shapes, makes GLOW a wide concept with broad appeal.

STRIKE is a true ProDesign classic. Perfect for the man, who never compromises on the quality of his eyewear. The three classic shapes will appeal to many and provide a safe look. However, the broad colour selection makes it possible to stand out from the crowd if wanted.

It is the small, coloured line that gives STRIKE its name. This little detail adds character to the concept, but it is still so delicate that it does not attract too much attention.  

SQUARE is a pleasure to wear. The classic metal concept with smooth acetate end-tips and nucrel nosepads in a lightweight and flexible frame wins on both comfortability and level of detail. The small square feature on the end piece adds extra finesse and has given SQUARE its name.
The lightweight frame in Stainless Steel sheet has natural flexibility. Now we expand the collection of this popular concept with three new shapes in four different colours each.

Elate is characterised by its monotone fronts which are complemented by custom made faded demi acetate temples. Our three feminine shapes are defined by their upward-pointing edges and gloss finish. The male models are matte and subdued, providing a modest and confident look.

Take a BOW for this color explosive and timeless design! We are proud to introduce a completely new titanium concept which adds lots of vibrant spring colors and playfulness to the collection. The characteristic of a bended end piece adds color details to the front which has given BOW its unique name

With its simple and minimalistic look, DISC is the comfortable and light choice for eyewear. Great design sometimes takes time, and it has taken several years to refine this specially designed hinge to perfection. The acetate and stainless steel are perfectly aligned, and the hinge is a visual eyecatcher, a simple and beautiful construction, which creates a perfectly formed circle when seen from above.

With an organic flow and delicate color play, WING is the super feminine choice of eyewear. A well-balanced and worked-through concept based on a custom-made 3-layered acetate. The feminine, wavy milling at the end tip and temple allows the different layers to shine through and is simply an eye-opener. The color range is wide, as WING offers both popping eye-catchers as well as subdued choices.

Like the layers of the earth, STRATA is built up by no less than seven layers of high-quality acetate. The colours are handpicked, and with 2 new shapes, each containing 7 different colours of acetate, STRATA is a magnificent colour explosion to pick and choose from.

Do not give up on a classic, because great design never goes out of style. To celebrate our 50th anniversary we have been going through our back catalogue. Here we found inspiration to FILL, which is a refinement of one of our previous bestsellers. FILL is defined by its sophisticated craftmanship and costume-made acetate lamination.

FLOW has it all. A simple, but feminine concept in classic Danish design. It is not a surprise that these clean and super feminine shapes quickly have become one of our very popular concepts. All frames have an organic flow from front to temple, which is cut off by the characteristic and eyecatching rimless rim. The delicate lines have given FLOW its name.

This characteristic concept offers strong shapes for both men and women. The beautiful two-coloured front is indeed eye-catching and gives name to the concept. Titanium is lightweight as well as allergy friendly, and even though these shapes are full of details, they are still light which make them comfortable to wear.

You know the concept. QUADRA is here to stay… and now two new shapes are introduced: A small trapeze and a large panto. They’re based on existing shapes but with brand new colors. The frame is Prodesign in every aspect. The pleasing and subtle exterior color is highlighted by the vibrant inside colorway – providing the frame with the character and originality we’re known for. Both two-tones and more bold color combinations is offered in this concept.

The little colour-blocked stripe adds a sporty and playful look to this subtle shape and has given RACE its
name. This is already a popular concept, and with this launch, we have added two new small-sized shapes: a
small half-rim and a classic rectangular. All with sporty colours and details just like the original RACE, allowing every man to find his favorite choice

The custom-made titanium temple makes SWEEP unique. It is cast in one piece and leaves the wearer with a dynamic and sporty look. SWEEP has taken its inspiration from a hockey stick confidently sweeping over the ice, strong and durable.

With this launch we add new shapes and colours to the popular concept, DUAL. It is created in Stainless Steel, which allows the handpicked acetates to properly shine through. The duality between the two materials, has given DUAL its name, and the combination leaves a light expression.

For the female we keep on to the wide colour range, but this time in beautiful demi and gradient acetates. The new, round panto comes in solid, fresh colours.

SQUARE is a pleasure to wear. The classic metal concept with smooth acetate end-tips and nucrel nosepads in a lightweight and flexible frame wins on both comfortability and level of detail. The small square feature on the end piece adds extra finesse and has given SQUARE its name.
The lightweight frame in Stainless Steel sheet has natural flexibility. Now we expand the collection of this popular concept with three new shapes in four different colours each.