Collection

Essential

We believe that everyone should be able to wear high-quality eyewear. That’s why we’ve created Essential - our most diverse collection with frames in a long range of shapes, colours and sizes. Every frame is carefully crafted to ensure high comfortability and durability - without compromising on look and feel. It’s a collection for the vibrant and social at heart - with playful and bold designs meeting sleeker classics.

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Essentials for everyone

VIBE 1

Get ready for a true colour explosion with VIBE. With this concept we introduce four classic shapes, each with an option of no less than five different colours. This makes it impossible not to find a VIBE that fits perfectly; regardless of age, facial features, shape preferences, and go-to colours.

PRODESIGN CLASSIC

STRATA

Like the layers of the earth, STRATA is built up by no less than seven layers of high-quality acetate. The
colours are handpicked, and with 2 new shapes, each containing 7 different colours of acetate,
STRATA is a magnificent colour explosion to pick and choose from.

 

CLASSIC SHAPES

FILL

Do not give up on a classic, because great design never goes out of style. To celebrate our 50th anniversary we have been going through our back catalogue. Here we found inspiration to FILL, which is a refinement of one of our previous bestsellers. FILL is defined by its sophisticated craftmanship and costume-made acetate lamination.

REFINED COLOURS

FLOW

FLOW has it all. A simple, but feminine concept in classic Danish design. It is not a surprise that these clean and super feminine shapes quickly have become one of our very popular concepts. All frames have an organic flow from front to temple, which is cut off by the characteristic and eyecatching rimless rim. The delicate lines have given FLOW its name.

TRUE CLASSICS

DIVIDE

This characteristic concept offers strong shapes for both men and women. The beautiful two-coloured front is indeed eye-catching and gives name to the concept. Titanium is lightweight as well as allergy friendly, and even though these shapes are full of details, they are still light which make them comfortable to wear.

QUADRA

You know the concept. QUADRA is here to stay… and now two new shapes are introduced: A small trapeze and a large panto. They’re based on existing shapes but with brand new colors. The frame is Prodesign in every aspect. The pleasing and subtle exterior color is highlighted by the vibrant inside colorway – providing the frame with the character and originality we’re known for. Both two-tones and more bold color combinations is offered in this concept.

QUADRA has a pleasing and subtle exterior color that’s highlighted by the vibrant inside colorway – providing the frame with true Prodesign character.

RACE

The little colour-blocked stripe adds a sporty and playful look to this subtle shape and has given RACE its
name. This is already a popular concept, and with this launch, we have added two new small-sized shapes: a
small half-rim and a classic rectangular. All with sporty colours and details just like the original RACE, allowing every man to find his favorite choice

SWEEP

The custom-made titanium temple makes SWEEP unique. It is cast in one piece and leaves the wearer with a dynamic and sporty look. SWEEP has taken its inspiration from a hockey stick confidently sweeping over the ice, strong and durable.

COMFORBILITY

DUAL

DUAL is created in simple Stainless Steel, which leaves room for the beautiful demi acetate to properly shine through. With a warm and bold colour play, these shapes light up the face and adds colour to the wardrobe.

BROAD APPEAL

SQUARE

A classic essential metal concept. Smooth acetate end-tips and nucrel nosepads in a lightweight and flexible frame make Square a joy to wear. It comes in two-tone colorways on the inside and outside of the frame - with an elegant square detail matching the the inner color at the end-tip. Square will be available in two different female shapes - one with broad appeal and the other an eye-catching cat-eye. These are accompanied by two masculine shapes, a small square design and a larger 58 eye size rectangular frame.

Square is a classically essential metal concept - with elegant details throughout.

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