Collection

Essential

We believe that everyone should be able to wear high-quality eyewear. That’s why we’ve created Essential - our most diverse collection with frames in a long range of shapes, colours and sizes. Every frame is carefully crafted to ensure high comfortability and durability - without compromising on look and feel. It’s a collection for the vibrant and social at heart - with playful and bold designs meeting sleeker classics.

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Essentials for everyone

DIVIDE

DIVIDE marks a beautiful titanium color combination for both men and women. The milling detail dividing the two-toned front is what sets this frame apart. It’s available in four shapes: A small trapeze and big burtterfly for women together with a square and rectangular shape for men. The various ways of playing with the milling details are what truly separates the frames in the collection: While a soft and wavy top part adds feminine details to some, the strong, straight divisions add character to others. The light titanium concept in all frames with integrated pad arms provides the best possible fit.

DIVIDE is defined by its characteristic milling detail dividing the two-toned front. A frame that stands out from the rest.

PRIM

Modest, neat and bright. PRIM is a follow-up on our existing EDGY-concept but this time with a new hinge making the design even more simple and clean. The temples match the end piece perfectly and the streamlined simplicity of the concept is underlined by the metal steel construction. Classic galvanic fronts are matched up with colourful acetates — both demi, milky and full solids. PRIM will add two new shapes to EDGY and will relaunch 4167 in a bigger size with new colors.

Modest, neat and bright. PRIM is a follow-up on our existing EDGY-concept, but this time with a new hinge making the design even more clean cut.

CATCH

CATCH is proof that details matter. It’s named after the characteristic end piece, where stainless steel temples meet the acetate front. All clean, all elegant. The design is comprised of a mix of matte and shiny combinations and is available in three shapes: A small trapeze, a square and a larger butterfly. A really  colourful and diverse collection that catches the eye.

CATCH is named after the characteristic end piece, where stainless steel temples meet the acetate front. All clean, all elegant.

RACE

RACE is a true Prodesign frame – and the very definition of what we do best. It’s specially fitted shapes with toned-down fronts and a thin, yet powerful color detail starting from the end-piece and running along the temple. The colorful temple tips, metal milling and tip cuts are neatly aligned and serves as proof that careful craftsmanship has been utilised in this design. It’s sporty, yet subtle – and provides great variation in sizes along with a supra model.

RACE is a true Prodesign frame. A specially fitted frame with toned-down front and a powerful color detail running along the temple.

LIFTED

We’re introducing LIFTED, a thinner, lighter and even sleeker follow-up on our existing 3174-76 concept. Everything is crafted to fit just right and made with a natural flexibility throughout the frame. It’s characterized by its front: Where a stainless steel construction flows out from behind the acetate – and continues all the way to the bent endpiece.

You’ll recognize LIFTED by it’s front where a stainless steel construction flows out from behind the acetate – and continues all the way to the bent endpiece.

QUADRA

You know the concept. QUADRA is here to stay… and now two new shapes are introduced: A small trapeze and a large panto. They’re based on existing shapes but with brand new colors. The frame is Prodesign in every aspect. The pleasing and subtle exterior color is highlighted by the vibrant inside colorway – providing the frame with the character and originality we’re known for. Both two-tones and more bold color combinations is offered in this concept.

QUADRA has a pleasing and subtle exterior color that’s highlighted by the vibrant inside colorway – providing the frame with true Prodesign character.

DUAL

It’s time to bring something new and bold to our Essential collection - adding even more diversity to offer something for everyone. Dual is a hybrid frame. It marks the meeting place between refined acetate and stainless steel. The thin metal frame provides a light and clean look. A lower extension in the nosebridge adds a different touch to the frame - underlined by vibrant colours. Dual is an essential and something completely new

It’s time to bring something new and bold to our

Essential collection. Dual does just that...

SQUARE

A classic essential metal concept. Smooth acetate end-tips and nucrel nosepads in a lightweight and flexible frame make Square a joy to wear. It comes in two-tone colorways on the inside and outside of the frame - with an elegant square detail matching the the inner color at the end-tip. Square will be available in two different female shapes - one with broad appeal and the other an eye-catching cat-eye. These are accompanied by two masculine shapes, a small square design and a larger 58 eye size rectangular frame.

Square is a classically essential metal concept - with elegant details throughout.

CONICAL TITANIUM

Feminine, light and eye-catching. Conical Titanium is a dynamic female frame with a glamorous look. The shape takes its inspiration from our iconic titanium temples; creating a visual balance and a comfortable
fit at the same time. 

ELATE 3655-58

Elate is characterised by its monotone fronts which are complemented by custom made faded demi acetate temples. Our three feminine shapes are defined by their upward-pointing edges and gloss finish. The male models are matte and subdued, providing a modest and confident look.

Colourful and vibrant -

or toned down and subtle.

MONO

Meet Mono the counterpart to our feminine Conical concept. It’s a classic acetate style for men characterised by its many colour combinations that add personal character to every model. The sleek and ergonomic titanium temples provide the frame with a perfect fit for everyone Mono comes with both matte and gloss fronts with colourful temples and will be available in three shapes varying from 52 to 57mm eye sizes.

Meet Mono. The sleek and ergonomic titanium temples

provide the frame with a perfect fit for everyone..

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