Danish Heritage

CUT continues to be an important part of the Danish Heritage collection  — and we’re introducing two new shapes to our well-known concept: CUT 6 and 7. The frames are still made entirely from prime acetate and characterised by their unmistakable facet running from the end piece and all along the temple. Get both new models in four new colours — from classic bestsellers to a dash of fresh color in amber and petroleum.

We’re adding a new shape to our bestseller: THIN. Following the core of the concept, these new frames are characterised by its thin and elegant acetate construction with clean-cut metal hinges. We are also adding new colours to existing and well-known models ranging from coloured havanas to deep green and gradients.

For more than 50 years Prodesign has made quality eyewear to the world from our headquarters in Aarhus, Denmark. AROS is a tribute to our origin. Its geometrical and clean lines are a statement, and it takes courage to wear it. Now, we’re continuing our bestselling concept with two new shapes; one panto and one rectangular. We’re also adding matching acetate end tips. 

A truly nordic concept. Extrusion is marked by a well-balanced transition from the acetate front to the metal temple combining with a matching acetate temple tip. The name derives from the details in the frame sideview - an extruded acetate boldness that highlights the depth of the frame and plays with its dimensions . It comes in a range of four classic unisex shaped in toned-down colors; black, smoked grey and havana. It’s a style that is here to stay.