Nordic urban

Choose your pair, embrace your style and join us in our vision of crafting authentic quality eyewear made for everyone. That’s what we’ve done for generations and what we’ll continue to do.

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Nordic urban


FORCE stands as a testament to the Essential collection from Prodesign. Forged from titanium each frame stands out — with its moulded front and sculptured curvature.  The debossed details at the end piece provides a color tone detail that is matched in the temples. Pick your choice in the broad range of colors; from vibrant red or blue to more toned down blue and black.


Flexible motion meets technical precision in PROFLEX — a new statement piece from Prodesign. Originating from our innovative titanium temple designs, PROFLEX inherits a flex zone that’s milled into the temple in one, flexible flow. The technical and engineered look of the frame is underlined by important design choices, such as an anodised aluminum front and the hinge mount that's also serves as the rim lock. 


In the summer go for SOL. This oversized, feminine acetate sun concept has a cool 70’s vibe to it. SOL is characterized by its expressive, voluminous acetates and laminated colour details, which creates a complete look.
With two feminine shapes, a big hexagonal size 57 and a round cat eye size 54, SOL has lots of attitude. Each shape comes in both classic and colourful variations and will have a broad appeal.


FLASH is a new sun concept for ProDesign. With its clean construction it is the safe go-to choice for everyone, who wants a classic frame with great UV protection. FLASH comes in a feminine butterfly shape and a cool rectangular, both in a wide and playful colour selection. With its clean lines, cool appearance, and timeless design, FLASH will be a summer classic.