This season, we continue our legacy of blending Danish design DNA with timeless style. Our March launch introduces frames that balance refinement with bold expression, ensuring every detail is as functional as it is beautiful. Even the balance is in check: We’re launching three opticals and three sun concepts.

Leading the launch are two brand-new titanium concepts: ACTIVE and TITONE. ACTIVE is a sharp, lightweight men’s frame that brings clean lines, seamless color accents, and a precise fit. TITONE, its feminine counterpart, refines elegance through a three-tone titanium composition, proving that timeless design and technical craftsmanship go hand in hand. THIN ACETATE is also returning: Reintroducing some of Prodesign’s most beloved shapes in a familiar color palette—a reminder that great design never fades, it evolves.

Sunwear takes center stage. EXTRUSION S plays with sculptural angles, deep B-dimensions, and sleek steel temples, offering a bold, architectural take on sunglasses. SOL introduces a feminine round shape, balancing classic elegance with modern colours. Meanwhile, BRIDGE makes an impact with three bold acetate shapes — from structured and powerful to visor-inspired and dynamic.

With a focus on precision, presence, and a deep-rooted understanding of form, this season’s collection is crafted for the generations to come — a testament to Prodesign’s commitment to quality and forward-thinking Danish design.