Collection
Essential
We believe that everyone should be able to wear high-quality eyewear. That’s why we’ve created Essential - our most diverse collection with frames in a long range of shapes, colours and sizes. Every frame is carefully crafted to ensure high comfortability and durability - without compromising on look and feel. It’s a collection for the vibrant and social at heart - with playful and bold designs meeting sleeker classics.
Essentials for everyone
GROOVE
GROOVE brings versatility to the Prodesign collection with its 2-in-1 design that allows you to add or remove a plastic rim for personalized style. Crafted from stainless steel, this essential frame features a specially designed groove to secure the thin rim, blending functionality with an understated aesthetic. Available in panto (49) and square (54) shapes, GROOVE combines classic structure with a modern twist. The rounded acetate temple tips add comfort and enhance the slim, sophisticated appearance of the frame, whether with or without the rim.
CARVE
With CARVE, Prodesign presents an innovative male and unisex acetate concept that celebrates the art of craftsmanship. Made with custom, two-layered acetates, CARVE reveals rich transparent color gradations through precise milling on the front and temples. Each angle highlights intricate details, including the 45-degree cut where the front meets the temple, adding a sophisticated touch to this unique design. Available in matte acetates, CARVE includes a panto shape (49), a square (53), and a larger rectangular option (58).
RADIANT
For both male and female wearers, RADIANT is a stunningly slim acetate frame with Prodesign’s signature laminated color detailing. Featuring a butterfly (54), trapeze (52), and rectangular (54) shape, each frame showcases acetate combinations that enhance depth and vibrancy. With a smooth facet meeting of front and temple, RADIANT’s color lines pop in all the right ways.
DASH
Bold yet versatile, DASH is an essential male concept crafted from stainless steel and available in three rectangular shapes (sizes 52, 55, and 57). Featuring a very Prodesign two-tone milling and dynamic tri-color frames, DASH combines subtle tone-in-tone options with daring color contrasts. The expertly bent metal sheet construction ensures easy lens mounting, while hiding the rim lock for a clean, seamless look. DASH embodies both functionality and style, perfect for men who appreciate fine design with a modern edge.
TOPO
Elegant and layered. TOPO adds depth and sophistication to the Prodesign collection with its three-layer acetate design. Now introducing a low B shape in the TOPO family, along with new male and female sizes (54/15 and 54/17), TOPO is all about balanced aesthetics and playful color combinations. Each frame showcases visible lamination in the endpieces and temples, adding character through vibrant inner layers and refined exteriors. Known for its well-balanced shapes and precise details, TOPO is a bestseller that truly captures the essence of Prodesign.
CLEO
Inspired by ancient Egypt, the CLEO fuses classic eyewear shapes with the luxurious aesthetic of Cleopatra’s era. The lines of the frame features golden ornamentations and colourful stones mirrored in the original hinge design and end tip details. The hinge is hidden within the custom-made ornamentation in a perfect match of the two circular shapes. CLEO offers three feminine shapes based on some of our best-selling designs across all markets.
RECESS
A titanium colour dash! RECESS refers to the step-down detail on the transition from end piece to temple. It’s a two-toned frame – with a unique colour detail on the temple giving everyone the possibility to subtly add a bit of colour to their style. The lightweight titanium frame is matched with an anklet cut of the acetate end tip along with integrated rim locks. A typical Prodesign move where the beauty lies in the detail. Get RECESS with IP plated colours for a stronger and more durable surface.
STITCH
STITCH is distinctly masculine. It features metal fronts and temples in a striking two-tone design—each front in one colour, contrasted by another on the temples. This concept is crafted for durability and style, with matte acetate end tips adding an extra pop of colour on select models. The vibrant, deep metal colours range from classic blues and greens to sleek black, each designed with a natural flex for added comfort.
BLADE
BLADE is a classic essential concept, offering simple acetate fronts in commercial, approachable shapes—two feminine and one masculine. The real uniqueness of BLADE lies in its temple design; the cut and angle of the lamination are inspired by the sharpness of a razor blade. This unique feature, combined with strong demi acetates and accent lines, gives each frame its distinctive personality.
RACE
RACE stands as a timeless Prodesign classic, known for its strong colour detail that extends from the end piece to the temple. This concept features deep matte colours across a variety of well-fitted shapes, perfect for anyone seeking both style and comfort. We’re excited to introduce the new RACE 6 to our family, a size 55 rectangular frame available in three colours: a vibrant blue, a deep dark green and a classic grey with subtle blue details.
GLOW
Make your style shine with the introduction of GLOW 5, a small B-sized rectangular shape that has quickly become a Prodesign classic. This new addition is available in two of GLOW’s best-selling colours and introduces two stunning new colourations: a petrol green and a demi purple. As with the existing shapes, GLOW 5 features the characteristic acetate lamination on the end piece and end tip, ensuring each frame stands out with its refined finish.
FILL
We’re adding yet another frame to the FILL concept; a masculine rectangular shape in size 54, featuring transparent fronts that provide a subdued yet sophisticated look. The lamination on the end piece and temples, which injects a vibrant spark into the design. This season, FILL also welcomes new, vibrant colours for FILL 1 and FILL 3, maintaining the signature style with transparent fronts complemented by demi or colourful laminations.
SEVENTEEN
Our 1700 concept is a true bestseller and we’re adding new shapes and colours to the well-known concept. Experience a rich level of detail created by the custom-built multicolour acetate and elegant millings in the end-piece creating depth in both color and structure. We’re introducing SEVENTEEN 1 in four colours and adding two new colours to 1700 and 3660.
CLEAR
The two layers of acetate that define CLEAR has just got a new touch with CLEAR 4. It’s a new and expressive, hexagonal shape in a size 53 — still with the characteristic interplay of color between the transparent top and coloured bottom layers of acetate. We’re launching it in four vibrant colourful combinations: Two elegant gradients and two fresh demis. This is followed by CLEAR 1 and 3 in one new color for each model.
1700
Our 1700 concept is a true bestseller and we’re adding new shapes and colours to the well-known concept. Experience a rich level of detail created by the custom-built multicolour acetate and elegant millings in the end-piece creating depth in both color and structure. We’re introducing SEVENTEEN 1 in four colours and adding two new colours to 1700 and 3660.
FORCE
FORCE stands as a testament to the Essential collection from Prodesign. Forged from titanium each frame stands out — with its moulded front and sculptured curvature. The debossed details at the end piece provides a color tone detail that is matched in the temples. Pick your choice in the broad range of colors; from vibrant red or blue to more toned down blue and black.
STEP
Another new Prodesign concept is born: We’re introducing STEP, where the strong expression of stainless steel meets modern design. STEP combines robust steel fronts with laminated acetate temples, sculpted and textured with slanted lines. This creates a frame with a highly dynamic and energetic look. Get it in various colorways; ranging from classics with subdued front to wilder combinations.
LINED
We’re proudly unveiling LINED — a new concept that captures the elegance and subtle detailing of strong female eyewear design. As the name tells, LINED is defined an engraved color line that flows seamlessly from the start of the temple, wrapping around the end-piece, to encircle the eyes. It comes in two shapes, available in six color variants — all boasting a contrasting end tip playing off the engraved line to add another layer of sophistication.
DIVIDE
Discover the evolved elegance of DIVIDE our celebrated collection, where ProDesign's legacy meets modern refinement. We’re Introducing three new colours in total to DIVIDE 2, 3 and 4 respectively — while adding a new smaller male size 52. Now, you’ll get to enjoy the two-toned titanium frames and lightweight construction in novel ways.
TRIPLE
TRIPLE is a cool and colourful combi concept. Like the name indicates, it consists of three layers: a two-layered acetate rim divided by the steel frame, which serves as the third layer. The unique tricolour look opens for very diverse colour combinations; from classic to playful and bold and active.
TRIPLE comes in three different shapes: a female rectangular size 51, a modern sporty rectangular size 53, and a bigger rectangular size 57.
DUAL
With this launch we add new shapes and colours to the popular concept, DUAL. It is created in Stainless Steel, which allows the handpicked acetates to properly shine through. The duality between the two materials, has given DUAL its name, and the combination leaves a light expression.
For the female we keep on to the wide colour range, but this time in beautiful demi and gradient acetates. The new, round panto comes in solid, fresh colours.
TWIST
TWIST is feminine, Danish design at its best. The titanium concept may seem simple at first, but take a closer look, and the beautiful, twisted detail on the temple will come into sight. TWIST has a subtle level of detail - refinement without ever being too much.
TWIST comes in three various shapes. The light titanium makes it comfortable to wear, and the acetate end-tips in matching colours complete the feminine look to perfection.
GRANDD
The bigger, the better, and we are proud to welcome this Grand Danios of Danish eyewear design. The masculine and solid concept is simply impossible to overlook and will provide new possibilities for the customers who usually have troubles finding eyewear that is big enough.
Everything is just bigger with GRANDD; from the volume of the acetates, the thickness of the rim, the height of the temples, and the customized 5-barrel hinge that adds even more weight to this sturdy concept.
STRIKE
STRIKE is a true ProDesign classic. Perfect for the man, who never compromises on the quality of his eyewear. The three classic shapes will appeal to many and provide a safe look. However, the broad colour selection makes it possible to stand out from the crowd if wanted.
It is the small, coloured line that gives STRIKE its name. This little detail adds character to the concept, but it is still so delicate that it does not attract too much attention.
SQUARE
SQUARE is a pleasure to wear. The classic metal concept with smooth acetate end-tips and nucrel nosepads in a lightweight and flexible frame wins on both comfortability and level of detail. The small square feature on the end piece adds extra finesse and has given SQUARE its name.
The lightweight frame in Stainless Steel sheet has natural flexibility. Now we expand the collection of this popular concept with three new shapes in four different colours each.
ELATE 3655-58
Elate is characterised by its monotone fronts which are complemented by custom made faded demi acetate temples. Our three feminine shapes are defined by their upward-pointing edges and gloss finish. The male models are matte and subdued, providing a modest and confident look.
Colourful and vibrant - or toned down and subtle.
BOW
Take a BOW for this color explosive and timeless design! We are proud to introduce a completely new titanium concept which adds lots of vibrant spring colors and playfulness to the collection. The characteristic of a bended end piece adds color details to the front which has given BOW its unique name
DISC
With its simple and minimalistic look, DISC is the comfortable and light choice for eyewear. Great design sometimes takes time, and it has taken several years to refine this specially designed hinge to perfection. The acetate and stainless steel are perfectly aligned, and the hinge is a visual eyecatcher, a simple and beautiful construction, which creates a perfectly formed circle when seen from above.
WING
With an organic flow and delicate color play, WING is the super feminine choice of eyewear. A well-balanced and worked-through concept based on a custom-made 3-layered acetate. The feminine, wavy milling at the end tip and temple allows the different layers to shine through and is simply an eye-opener. The color range is wide, as WING offers both popping eye-catchers as well as subdued choices.
It comes in two feminine shapes, a big modern and characteristic cat eye, and a small butterfly shape.
QUADRA
You know the concept. QUADRA is here to stay… and now two new shapes are introduced: A small trapeze and a large panto. They’re based on existing shapes but with brand new colors. The frame is Prodesign in every aspect. The pleasing and subtle exterior color is highlighted by the vibrant inside colorway – providing the frame with the character and originality we’re known for. Both two-tones and more bold color combinations is offered in this concept.
SWEEP
The custom-made titanium temple makes SWEEP unique. It is cast in one piece and leaves the wearer with a dynamic and sporty look. SWEEP has taken its inspiration from a hockey stick confidently sweeping over the ice, strong and durable.
COMFORBILITY
SQUARE
SQUARE is a pleasure to wear. The classic metal concept with smooth acetate end-tips and nucrel nosepads in a lightweight and flexible frame wins on both comfortability and level of detail. The small square feature on the end piece adds extra finesse and has given SQUARE its name.
The lightweight frame in Stainless Steel sheet has natural flexibility. Now we expand the collection of this popular concept with three new shapes in four different colours each.