Collection

Danish Heritage

The Danish Heritage collection is inspired by nordic design and culture - celebrating striking simplicity and timeless choices. Every frame in the collection is picking up on urban style trends, providing concepts that are both edgy and bold or raw and minimalistic. Danish Heritage is worn by a wide variety of urban dwellers, creatives and culturally conscious people - looking for eyewear designs that are everlasting, yet driven by what’s next.

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Nordic urban lifestyle

THIN

We’re adding a new shape to our bestseller: THIN. Following the core of the concept, these new frames are characterised by its thin and elegant acetate construction with clean-cut metal hinges. We are also adding new colours to existing and well-known models ranging from coloured havanas to deep green and gradients.

EXTRUSION

EXTRUSION introduces a fresh twist to the classic oval shape with its new EXTRUSION 2 model, available in five characteristic Danish Heritage acetate colors. This launch also features a transparent grey and blue for the existing EXTRUSION 1, adding modern flair to this timeless design.

CUT

CUT continues to be an important part of the Danish Heritage collection  — and we’re introducing two new shapes to our well-known concept: CUT 6 and 7. The frames are still made entirely from prime acetate and characterised by their unmistakable facet running from the end piece and all along the temple. Get both new models in four new colours — from classic bestsellers to a dash of fresh color in amber and petroleum.

AROS

For more than 50 years Prodesign has made quality eyewear to the world from our headquarters in Aarhus, Denmark. AROS is a tribute to our origin. Its geometrical and clean lines are a statement, and it takes courage to wear it. Now, we’re continuing our bestselling concept with two new shapes; one panto and one rectangular. We’re also adding matching acetate end tips. 

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