Everyone deserves access to high-quality eyewear

 

To us, great eyewear is designed inside and out — so that’s what we’ve done since 1973. Our design philosophy is rooted in the rich tradition of Danish craftsmanship, where each frame stands out for its clean lines, minimalistic style, and intelligent construction.

Our collection is as diverse as our customers, across generations and fashion preferences. Here, you’ll find a broad representation of the classics, the icons, the safe choices, the progressive details, the bold options, the essentials, along with the refined details.

Merging our deep expertise in optics with a passionate focus on the craft, we meticulously shape and refine each frame to achieve what we believe to be perfection — so you can rest assured, that you’ve made the right choice. Generation after generation.

Find your nearest ProDesign Denmark dealer

Enter your city