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WE ARE EYEWEAR ARCHITECTS

Founded in 1973, we have more than 40 years of experience creating beautiful eyewear with a clean-cut Scandinavian feel. Drawing on our heritage of Danish design, we create innovative eyewear with a close-knit relationship between functionality and visual expression.

 

“We have more than 40 years of experience creating beautiful eyewear with a clean-cut Scandinavian feel”

Our creative team are all graduates from the Aarhus School of Architecture; we have a playful yet reflective approach to designing eyewear. Like true architects we continuously explore and rethink form and function, challenging industry standards and making new design solutions.

“We aim to design eyewear that feels as good as it looks,” says Martin Jespersen, Eyewear Architect at ProDesign. “Your eyewear becomes part of your personal style and an accessory to wear every day, so it really needs to feel good.”

“Your eyewear becomes part of your personal style and an accessory to wear every day, so it really needs to feel good”

“We take great pride in even the smallest part of the frame when creating new hinges, rim locks, temples and even end tips in order to ensure the best possible fit”

“This season, we have worked with lightness as the key theme across all collections using transparent, thin cut materials and coloration to enhance a light look and a comfortable frame,” Martin continues.

“We like to challenge the conventions of eyewear design by highlighting the expression of personality, more than classifying by gender,” says Cathrine Haugerud, Eyewear Architect at ProDesign. “It is always a question of how it feels and if you like it, that matters; and never your gender.”

Be inspired and explore our collections.

“We like to challenge the conventions of eyewear design by highlighting the expression of personality, more than classifying by gender”