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August 1, 2018

This season we break with the traditional Nordic color scheme and dial up the colors to follow the trend coming from the fashion industry and give a fresh touch to our classic designs.

“We have noticed a shift in colors within the fashion industry,” explains Marie-Louise Japhetson, Eyewear Architect at ProDesign Denmark and elaborates. “Fashion designers are embracing a more vibrant color palette, which we see on the catwalks all over the world.”

“The right color will highlight the beauty of the eyes and really give you a fresh look; so, it is important to choose the right color,” Marie-Louise Japhetson

Today, everyone expresses themselves through color. From the moment you pick out your outfit in the morning, to the shade of your lipstick or accessory you put on. The same should be said about eyewear.

“The right color will highlight the beauty of the eyes and really give you a fresh look; so, it is important to choose the right color,” explains Marie-Louise Japhetson and continues. “Just like clothes your frames do not have to be neutral – they can be expressive, stand out and most importantly, they should support your personality.”

Our 2018 fall collection is filled with vivid colors, high saturation and elegant contrast. However, to ensure that the colors would not be overpowering we have kept the designs minimalistic and let the colors do the talking.

Models 1700 & 3603

The 1700 model is our all-time bestselling shape. In fact, it is so popular that we have decided to add additional colors for the original 1700 model as well as design a new slightly larger shape called 3603 and hereby making it accessible for even more beautiful people.

Our popular design consists of three thin layers of different colored acetate, which is clearly visible at the end-piece and at the end-tips. The front colors are calm, while the two other layers add a pop of color to the design.

1700 c.4012

1700 c.5022

3603 c.3922

3603 c.9012