The Knowledge


Drawing on the heritage of Danish design traditions where pioneers

of architecture like Arne Jacobsen, Jorn Utzon and Finn Juhl redefined the matter of functionality in design,

we create innovative eyewear with a close-knit relationship between functionality and visual expression.



The Architects



The creative team of ProDesign are all graduates from the Aarhus School of Architecture.

We have a playful yet reflective approach to our designs. Like true architects, we continuously explore the possibilities of eyewear design

by rethinking form and function, challenging industry standards and making new solutions.

We have an innovative view on functionality, details and material choices, and that is why we proudly define ourselves as Eyewear Architects.



The Perfection


We insist on creating eyewear that feels as good as it looks.

We take great pride in even the smallest part of the frame when creating new hinges, rim locks, temples and even end tips in order to ensure the best possible fit.

And when you combine original design, carefully chosen materials and a fresh stroke of color, you have a modern yet timeless look,

that lets your personality shine through – and might turn your eyewear into a long lasting companion.




Our Collections











Welcome to the ProDesign B2B shop

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