Since 1973, our design philosophy has been deeply rooted in the rich tradition of Danish craftsmanship—a tradition that continues to guide us today. To us, exceptional eyewear is meticulously designed inside and out. While some might take this for granted, we see it as essential.

Our frames are celebrated for their clean lines, minimalistic style and intelligent construction. Additionally, you can rely on their high comfort, durability and longevity—qualities honed through decades of perfecting our design process. Our collection remains as diverse as our customers, spanning generations and fashion preferences. This season is no exception, featuring 12 concepts that include exciting new additions — and no less than 8 new concepts making their debut.

From the classic styles and materials to the more progressive options, each piece stands out. Some are defined by their striking appearance, while others showcase innovative details that make a significant impact. For instance, explore the seamless flex hinge technology of CONNECT, the elegant details of CLEO inspired by ancient Egypt, or the delicate lightweight RECESS - just a few of this season’s highlights.

At Prodesign, we create eyewear for everyone and for all time. We proudly say that our eyewear is made for generations, allowing you to stay with us for a lifetime. We do not take this responsibility lightly, but we do take pride in a design philosophy that has stood the test of time and continues to resonate globally.